On a side note, as far as I know Kirkpatrick’s publisher Simon & Schuster is still planning on suing us for copyright infringement. I never heard back from them after their initial legal volley. I’m not holding that against Kirkpatrick, though – he’s a long time friend.
So I’ve spent a lot of time with this book. And I’ve spent a lot of time covering Facebook over the last five years, since my first post in 2005 when the company told us that 85% of college students at covered schools were logging into the site at least once a week.
About two years ago Kirkpatrick decided to write a book about Facebook. At the time the site was growing extremely quickly but it certainly wasn’t clear that it would become the 800 lb cultural gorilla that it is today. But he walked away from his position as one of the most senior tech writers at Fortune to pursue this book. And the end result is a fascinating read.
Here’s my recommendation: If you are interested in startups, or how marketing and advertising are evolving, or just how Facebook is changing the world, buy this book. It’s very readable and gives great insights into how Facebook grew from a dorm room to a huge company. There’s no other book out there that gives such a complete history of the company and of Mark Zuckerberg.