Sabtu, 25 Juli 2009

Facebook’s ‘09 Revenue to Top $500 Million 2009

facebookIn April, Facebook publicly announced that they had passed a fairly significant milestone: 200 million active users worldwide. That number has since passed 225 million, according to Facebook board member Marc Andreessen.

Additionally, Andreessen told Reuters that Facebook will have revenue of more than $500 million for 2009, and that he expects the company to be doing billions of dollars in sales within the next five years. The Netscape and Ning founder (who also just launched a new venture capital firm) also seems to share the Facebook philosophy that for now, adding users is more important than rapidly increasing ad sales.

And considering that it’s been only three months since Facebook passed the 200 million member milestone, Andreessen’s report makes it safe to say that the social network is still adding hundreds of thousands of new users daily.

With what appears to remain incredibly robust growth at Facebook (Facebook), it’s a bit surprising to see the company continue to push such dramatic changes to the core of its service; in other words, some would say, if it’s not broke, don’t fix it (See: Facebook’s Twitterification: Is it the Right Move?).

Nonetheless, risk taking and constant innovation seem to be what’s put the company at the top of the social networking heap. And while users might openly oppose changes with their comments, groups, and status updates, the numbers show they certainly aren’t yet abandoning Facebook for someplace else because of them.

Michael Jackson Funeral: 500,000 Updates Posted

facebookFacebook just sent us the staggering stats coming out of their live Michael Jackson memorial stream, created in partnership with CNN. The numbers far exceed those from Obama’s inauguration, making this the biggest live Facebook event in history.

The stats at 10.30am (30 minutes into the memorial itself, although the stream began earlier):

- 500,000 status updates posted
- 300,000 users logged in using FB Connect and CNN
- Approx 6,000 status updates per minute (double the average during Obama’s inauguration)

Facebook also adds that FB Connect support is present on Michael Jackson streams from E! Online, MTV and ABC News today. Michael is also far more popular on Facebook than Obama: as we reported yesterday, the Michael Jackson Facebook fan page is the most popular by far.

Some other interesting stats: over 800,000 people have given the free Michael Jackson glove virtual gift on Facebook, making it the most popular gift ever.

So while these are just preliminary numbers, it’s safe to say that Michael Jackson’s funeral is Facebook (Facebook)’s largest interactive event to date. When all is done, the total number of updates will likely exceed 1 million.

Facebook Simplifies Event Planning

facebookFacebook has become a significant player in event planning. After all, why use a service like Evite when all of your friends are already on Facebook?

Planning an event on Facebook is already fairly easy – you just click on “Events” from the applications menu bar and create one. But the social network has decided to make it even easier, letting you create an event directly from the publisher (aka, the “what’s on your mind” box).

To do so, Facebook explains, ”after clicking on the “Events” icon, you can enter information about what the event is and where and when you want to meet. You can invite friends directly from the Feed story that’s created either on your Profile or your News Feed. Just select the “Invite guests” link to share the event with friends.”

Like other Facebook updates, this is presumably being rolled out gradually, so you might not see it yet (I don’t), but Facebook shows what it looks like:

Moving events to the publisher makes sense, and it seems Facebook hopes users start using the app more casually – you’ll notice the example they offer is “lunch,” as opposed to the more formal invites you might be used to receiving.

Keep in mind, however, that the publisher is set to become increasingly complicated, as Facebook is currently testing its new per-update privacy options that will be rolled out to all users in coming weeks. Too much clutter could lead to users simply ignoring the features and continuing to just post status updates – user behavior that Facebook (Facebook) is clearly hoping to change.

Facebook Gets TwitPic-Like Photo and Video


facebookIf you have iPhone or BlackBerry, you’re used to being able to get photos and videos from your phone to Facebook fairly easily through the applications the social network has launched for each mobile platform that integrate nicely with your device’s camera.

But now, Facebook is launching a more universal way for you to get your multimedia onto the site: email. Much like TwitPic (Twitpic) and other mobile uploading applications for Twitter (Twitter), the new Facebook mobile feature assigns you a personal email address (you can find yours here) that you can email your photos to. Doing so automatically posts them to your account, using your subject line as the caption.

Other details of the feature, as explained by Facebook on their blog:

“If you’re uploading more than one photo or video in the email, the captions will be the same for all of them. You can always edit the captions later by logging into your Facebook account.

You can send as many photos or videos as you want in a single email, within the file size limits of your email provider. After you send an email, the time it takes for an upload to be completed will vary depending on how long it takes for your email to reach us.”

In all, a simple but smart move by Facebook (Facebook), who can now offer multimedia uploading to any of its 250+ million members with email-enabled devices, not just those with high-end PDAs.

Jumat, 17 Juli 2009

View my * My Posts * Facebook * Twitter * LinkedIn * Michael Jackson Funera Facebook Updates Posted

facebookFacebook just sent us the staggering stats coming out of their live Michael Jackson memorial stream, created in partnership with CNN. The numbers far exceed those from Obama’s inauguration, making this the biggest live Facebook event in history.

The stats at 10.30am (30 minutes into the memorial itself, although the stream began earlier):

- 500,000 status updates posted
- 300,000 users logged in using FB Connect and CNN
- Approx 6,000 status updates per minute (double the average during Obama’s inauguration)

Facebook also adds that FB Connect support is present on Michael Jackson streams from E! Online, MTV and ABC News today. Michael is also far more popular on Facebook than Obama: as we reported yesterday, the Michael Jackson Facebook fan page is the most popular by far.

Some other interesting stats: over 800,000 people have given the free Michael Jackson glove virtual gift on Facebook, making it the most popular gift ever.

So while these are just preliminary numbers, it’s safe to say that Michael Jackson’s funeral is Facebook (Facebook)’s largest interactive event to date. When all is done, the total number of updates will likely exceed 1 million.

Michael Jackson Memorial It Online

On Tuesday, July 7th at 10:00 AM PT, there will be a memorial for the late King of Pop, Michael Jackson, at the Staples Center in Los Angeles. The response has been huge: 1.6 million people signed up for just 17,500 tickets. Luckily, you do not have to be there in person to pay tribute to Jackson’s memory, as there will be multiple live streams of the event on the web.

In fact, as we reported last Friday, Michael Jackson’s memorial may very well be the biggest single web event in history, if you consider the staggering response of the web when he died. Facebook (Facebook)/CNN, MySpace, Hulu/Fox News, Ustream/CBS News, and others will all carry a live video feed from the event. Here are the details on each:


1. Ustream/CBS News



Last month, CBS and live-streaming service Ustream (ustream) initiated a partnership where Ustream would provide full streams of major events, press conferences, and keynotes via CBS News. Tomorrow, the CBS News Ustream channel will provide a stream of the Jackson memorial.

In fact, the CBS News Ustream feed is already providing a feed of the Staples Center, where the memorial will take place. You can also discuss Jackson’s memorial via Ustream’s Twitter (Twitter) social stream feature.


2. Hulu/Fox News



The popular premium content video website Hulu (Hulu) will be carrying a feed of the event, starting at 9:30 AM PST. This stream will be provided via the Fox News Channel.


3. Facebook/CNN



CNN Facebook Michael Jackson Image

Facebook and CNN have partnered a few times to provide live streams of major events, the most notable being Barack Obama’s presidential inauguration. Once again, CNN and Facebook will partner to allow people to not only watch the memorial, but to comment on it via their Facebook status.

In order to watch this live stream, you should RSVP with CNN for updates (though you don’t have to), and check out CNN.com/Live starting at 12:00 PM ET/9:00 AM PT.


4. MySpace


MySpace (MySpace) user will have a feed of the memorial as well. The feed, which will be available at MySpace.com/MichaelJacksonMemorial, is being provided by AEG starting at 10 AM PT. On top of the live feed, the site is also featuring music videos from the King of Pop that you can watch.

Senin, 13 Juli 2009

Facebook and The Washington Post: More Than Meets the Eye

facebookThe Washington Post has pushed out Facebook Connect integration, allowing readers to login to the site using their Facebook credentials as opposed to a WashingtonPost.com account.

On the surface, this is a really simple implementation that makes it easy to get past the registration wall that The Washington Post employs on some articles. You can also share stories with your Facebook friends with one click. More interesting, however, is considering some of the things that the newspaper could do in the future with Facebook Connect, specifically as it pertains to community and advertising.


More Dynamic Community Features


Currently, The Washington Post uses Pluck to power a variety of social networking features on the site. Users can use this ID to comment on stories, and have those comments aggregated on a user profile that other members of the site can access. There are also simple photo galleries, an option to include a biography, and a “messages” tab that looks to be a microblog of sorts.

However, all of these features, frankly, should be powered by Facebook (Facebook). Facebook Connect would enable The Washington Post to import all of this data from the social network, instantly populating its community with vibrant content. Not to mention, The Post could gain significant traffic, as actions taken within its community – like commenting or chat – could be syndicated back into Facebook. As it stands now, most of the user profiles feel ghostly, with no user pictures or personality, just a long list of comments from a seemingly anonymous individual.

The paper does hint that these types of features might be in the works, with Goli Sheikholeslami, General Manager & Vice President of Washington Post Digital saying in a statement that “our long-term strategy is to move towards creating an increasingly personalized experience for our users, allowing them to carry their social network onto our site.”


Improved Targeted Advertising


The main reason that The Washington Post uses a registration wall on its site is so that it can get data about you, like your gender, age, and occupation. This data allows the paper to serve fairly targeted advertising. However, unless you’re a regular reader of the paper, it’s a bit much to ask for simply to read one article:

On the other hand, if you already have a Facebook login, reading those articles is now as simple as clicking a button and logging in. And, The Washington Post can grab that same data – in addition to other tidbits like how many friends you have, what your interests are, and your relationship status – to serve up targeted advertising.


Why Other Newspapers Should Follow Suit


It’s not surprising that The Washington Post is one of the first major mainstream publications to implement Facebook, considering their CEO is on the company’s board. Meanwhile, other papers should take note of what they could potentially be offering users and advertisers through Facebook Connect. It’s a strong alternative – or at least compliment – to a proprietary registration wall and social network. At present, there would seem to be both a lot of engagement and targeted advertising dollars being left on the table.

Kamis, 09 Juli 2009

The Fastest Way to Update Twitter

iphone_smallSometimes you’re not that concerned about features; you just want to get the job done as fast as possible. Often, after trying out many applications, I’ve settled for the simple and quick ones instead of the complex, slow apps.

If you’ve been looking for a very quick way to update TwitterTwitterTwitter, FacebookFacebookFacebook, or both, from the iPhone, Duo might be just up your alley. Sure, it doesn’t offer as much as TweetdeckTweetDeckTweetDeck, but it updates both Twitter and Facebook with the least possible amount of clicks.

Duo is available for free in the iTunes store; check out a short video of it in action below.


Senin, 06 Juli 2009

Facebook: Site May Break During Land Grab 2009

Facebook LogoFacebook is launching the new Usernames feature in the next half hour, but it did not come easy. We are live here at FacebookFacebookFacebook headquarters for the launch of Facebook usernames. I spoke with Jared Morgenstern (Product Manager) and Guy Rom (Manager for the Commerce and Payment System Engineering Team) about the Facebook usernames. We learned several very interesting tidbits about the Facebook username launch. Here, in a nutshell, are some key points:

- Facebook may go down: According to both Jared and Guy, Facebook may experience so much load at one time that it may in fact go down. The load could be magnitudes higher tonight, and is slowly rising in anticipation of the virtual land grab. However, they say this is highly unlikely, for the reason below:

- They adjusted the site to accept the load for tonight: They removed some high CPU-draining features and made the Facebook Usernames page very simple to handle the load.

- Facebook has a last resort option if this happens: If the site experiences so much traffic that it threatens to bring it down, Facebook has a final option: to transform the homepage into the username page.

- They decided against an auction system because of load: A straight-up auction system was considered and scratched when they realized this auction would be bigger than any auction eBay ever had. Imagine 30 million users bidding within one minute. That’s why there’s no auction.

- They built a VGC/Vickery-based auction system, but scratched it: They considered an auction system that would take a week to finalize, but decided against it because users would be angry about paying for any feature and the Vickery system would be too confusing for many users.

That’s it for now. Until 8:30, here are some pictures:


Facebook

Facebook



Kamis, 02 Juli 2009

Preview Your New Facebook Inbox new

facebookMy Facebook inbox has become rather unwieldy of late. Between messages from friends, groups, and events, more often than not I simply “mark all as read” or ignore the feature altogether.

Apparently realizing that this is starting to become a problem for many users, Facebook has just announced an overhaul of the feature. Most importantly, at least from my perspective, you’ll now be able to filter out updates from Groups and Events into the “Updates” tab (where messages from Fan Pages currently go), which should leave your Inbox itself open to only messages from actual people.

Facebook describes the upcoming changes in a blog post:

“The new Inbox design gives you more control over organizing messages and choosing which messages you receive. You’ll notice that there are now filters at the top of your Inbox to help you identify unread messages as well as to report any spam, or unwanted messages, you may receive …

To find specific messages within your Inbox, you can type a keyword or a friend’s name in the search box in the upper-left corner of the screen.”

The new feature isn’t live for everyone yet, and might not be for a few weeks. FacebookFacebookFacebook has provided this preview image for what the updated Inbox will look like:

As you can see, the new filters appear to make it much easier to filter through read and unread messages as well as messages from people versus groups. What’s missing? Being able to reply to messages from your own email address would still be nice, but don’t expect to see that feature added any time soon. Forcing you to actually visit your Inbox to reply to messages is part of what keeps users coming back to the site day after day.

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