Yesterday, Honda released photos of their new 2010 crossover vehicle, the Accord Crosstour. As savvy social media marketers, they’ve set up a Facebook Fan Page to revel in all the fan support and social sharing in the aftermath of the big reveal.
But Honda, we have a problem. It looks as if all those fans have nothing but hatred to spew about the Crosstour. Wall comments are flooding in, and Facebookers agree — Honda took the wrong fork in the road with the Crosstour’s design.
The Crosstour Fan Page reads more like a hate page, with no shortage of commenters voicing their dislike of the design. We’ve included a very small sampling to give you a taste of just how vehemently opposed “fans” are of the new car (and these are the relatively nice ones).
From of the looks of it, the TwitterTwitter
response is equally negative, and Honda has a bit of a social media backlash on their hands. Should sales suffer when the car becomes available, this particular FacebookFacebook
massacre could easily go down as the Facebook Effect, the counterpart to the “Twitter Effect” for opening weekend movie ticket sales.
Now Honda’s in a bit of a pickle. They’d surely have a bigger PR nightmare on their hands if they deleted the Fan Page, or moderated comments, but as is their new car’s Facebook home is littered with unsightly garbage. What’s a social brand to do?
