One of the most anticipated films of the year is James Cameron’s “Avatar.” Last week, we wrote about the film’s interactive trailer (awesome) and now that the release date is just a few weeks away, Fox has really started to amp up the publicity campaign, including new social media outreach.
Variety reports that Fox is teaming up with MTV.com and Facebook (
) to bring a live webcast roundtable of the film to fans on Thursday, December 3 and 3 PM ET.
Although live webcasts are becoming an increasingly common way for movie studios to promote themselves using social media (see “This Is It” and “New Moon”), the MTV/Facebook webcast is going to be a little bit different.
Director James Cameron, producer Jon Landau, and stars Zoe Saldana and Sam Worthington will be interviewed by MTV News’ managing editor Josh Horowitz about the film and the experience making the nearly $500 million sci-fi epic. However, fans can start submitting their own questions to the cast and crew now via the official Avatar Facebook Page.
Although having fans send in questions — whether it’s through YouTube () or Facebook or something else — isn’t exactly new, we rarely see such high profile films (and especially directors of high profile films) interacting with social media and taking part in live webcasts. The webcast will last 30 minutes and portions of it will then become part of an upcoming MTV “Behind the Scenes” special that airs on December 16. Avatar comes to theaters worldwide on December 18, 2009.
What do you think of how movie marketing is adapting to the age of social media?
