There’s no question about it, brands are on Facebook. From small businesses to the biggest corporate names, chances are that if there’s a consumer-facing product, there’s a Facebook Page to go with it.
The tools that Facebook (
) provides brand managers and Page admins is rather limited. When you combine that oversight with the abundance of brands on Facebook, a new need emerges: Facebook Page moderation that scales.
ContextOptional has just launched their solution to the problem: the Social Monitoring Console for Facebook Pages.
Moderation Console Overview
The new premium tool allows brand managers to manage multiple Pages, locate new comments on old posts, like and reply from within the console, mark Page comments for review, and receive email notification for designated bad words. The idea is to eliminate nightmare situations that can develop quickly on Facebook, and make it easier to maintain a clean community.
After registering with ContextOptional, you’ll be able to use Facebook Connect to grant access to your Facebook Pages, which will enable you to use the moderation console. The console is divided in six different areas: Dashboard, Pages, Issues, History, Reports, and Account. From the Pages tab you’ll be able to get a quick view of fan status per page, and have the option to click “Moderate Page.” Once in moderation mode, you can view, like, escalate, reply, remove, or go to each post on your Page.
Issue Management
Should you choose to escalate a post, you’re essentially marking it to be reviewed by your support team. Additionally, you can provide a specific reason and action recommendation to clearly identify why you escalated the post. Once completed, the comment/post will now appear in the Issues tab of the console, where users can then send the marked items to email recipients.
Perhaps the most useful features are the auto-deletion and bad word alerts. You can automatically configure the system to flag and/or remove comments based on bad words, as well as send out automatic email alerts for the bad words as they happen.
A few additional features include:
- All pages are consolidated into one place for easy review.
- All new comments appear in chronological order.
- Once reviewed, comments are removed from the dashboard.
- All deleted comments are archived for reporting and tracking.
- A history of all moderation actions performed are recorded for auditing.
- Comment workflow manages process.
- Auto‐delete feature immediately removes undesirable comments.
- Email notification of comments containing specific words.
Try it Free
The moderation console normally runs $500 to $2000 p/mo, but ContextOptional is giving 100 Mashable (
) readers with Facebook Pages a free trial of their product.
To receive the free trial be one of the first 100 people to retweet this post, but make sure to include a link to a Facebook Page you want to moderate, and follow ContextOptional on Twitter (). They’ll direct message you with the necessary details.
